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Video, Photo, and cinemagraph content to launch Silk's new almond creamers.
Silk Almond Creamers
Silk wanted to excite their customers about their new Almond Creamers. Packaging was updated from cartons to bottles, which made the product easier to pour. Also, the new formula was thicker and richer so less product was needed to make the perfect drink. All of these features were showcased in Room 214's custom content for Silk. The creative team concepted, developed, planned for, shot, edited, and animated content for this project. We presented Silk with 2 recipe videos, 2 cinemagrphs, a packaging video, a featured flavor video, and 4 styled photos.
New Packaging Video
Recipe Videos
Pumpkin Spice Video
Dirty Chai Recipe Video
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recipe videos.
DirtyChai
00:24
Play Video
Salted Caramel
00:24
Play Video
Salted Caramel Iced Coffee
cinemagraphs.
Marbling
00:10
Play Video
Swirl
00:10
Play Video
Cinemagraphs
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