Total Fan Engagement Playbook

Panasonic created an amazing piece of content, The Total Fan Engagement Playbook, to get fans off the couch and into the stadium. The playbook was designed in house and backed up with a video animation piece, and email marketing piece, and landing page design. I was placed on this project as an assistant designer. As such, I developed the playbook design (as seen below), and designed the templates for the landing page and email template.